~Use It Right, Get Even More Beautiful, Part 2~ A Refresher on How to Use Face Cream

This is Matsumura from KOTOSHINA Kyoto BAL, an organic cosmetics brand born in Kyoto.
For our second "refresher" installment, we're covering "how to use face cream." This time, the featured item is "Cream White (Green Tea Scent)."

"Cream White" is packed with natural ingredients that target dark spots and freckles — starting with bearberry leaf extract, sometimes called "natural arbutin" (a brightening ingredient), along with licorice root extract, soybean oil, acerola fruit extract, and more.
It's a great item for both fighting UV rays as we head into peak season, and addressing spots that have already formed.

But no matter how wonderful a product is, its effectiveness drops if you're not applying it the right way. Since this is a favorite of ours, let's make sure it's able to perform at its full potential with the correct technique.

□ Take an amount of cream about the size of an azuki bean.
□ Dot it onto your nose, forehead, outer eye area, cheeks, and chin.
□ Spread it evenly outward from the center.
□ Don't rub it in circles. Don't over-rub.
□ Hand-press: cup your face with both hands and press gently, as if warming the skin.
□ Don't press too hard.
□ Keep your fingers flat, following the contours of your face.
□ Use your fingertips for the nose and eye area, and your palms for broader areas like the forehead and cheeks.
□ Say a little "may you become beautiful" to yourself as you go.

Applying cream along the natural contours of your skin, and warming it in with hand-pressing rather than rubbing, might seem like a small shift in mindset — but it makes a real difference in results.
As I mentioned in our toner refresher column, since I started applying this way myself, I've noticed my skin tone brightening and fine lines softening — it's honestly been going great.

And while that last step is half in jest, I do think this kind of playful, mindful approach genuinely matters.
Enjoying your skincare routine tends to make it more effective, and easier to stick with long-term. You start noticing even small changes, which means you can adjust your skincare or lifestyle when things feel off, and genuinely celebrate when things are going well.

This easy "cosmetics refresher" is something you can start right away — let's enjoy the journey toward even healthier skin together!

◆ "Cream White," featured in this column, now comes paired with our refreshing green tea "Face Mist" toner. Together, they cover both summer hydration and UV care!
This limited set is available only from May 9 through May 31, so be sure not to miss it.

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• [Sold Out] Early Summer Refreshing Face Care Set

  Contents: Cream White GT, 40g, Face Mist GT, 150mL
  Price: ¥9,130 (tax included)
  Available at: Kyoto BAL, Isetan Shinjuku, Official Online Shop
  Period: Monday, May 9 – Tuesday, May 31