Must-See for Men Too! The Surprising Skin-Beautifying Effects of Cleansing Milk
This is Matsumura from KOTOSHINA Kyoto BAL, an organic cosmetics brand born in Kyoto. This time, we're introducing "Cleansing Milk GT." When people hear "cleansing," most probably picture makeup removal — or even think "that's the only thing it's for." But cleansing actually offers wonderful benefits beyond just taking off makeup. We'd love for you to discover them and put them to use in your own path toward healthy skin. There's also a great-value kit at the end of this column, so be sure to read all the way through!
But it turns out! KOTOSHINA's "Cleansing Milk" isn't just for removing makeup — using it as part of your everyday skincare routine can bring you noticeably closer to healthy, beautiful skin.
■ How Cleansing Milk Differs from Other Cleansers Compared to oil-based or gel-based cleansers, "Cleansing Milk" has a gentler cleansing power — meaning less irritation and more moisture left behind afterward, making it a great choice for sensitive or dry skin.
■ Cleansing Removes Oil-Based Grime! Beyond makeup, all sorts of oil-based residue builds up on the face — exhaust fumes, oil splashes from cooking, hair wax, moisturizing cream, sunscreen, and more. While "face washing" removes water-based residue like dead skin, sweat, and dust, "cleansing" is what dissolves and washes away this oil-based grime.
■ The Benefits of Cleansing Removing oil-based residue with Cleansing Milk makes it easier for beneficial ingredients to absorb into the skin afterward. It can also help brighten skin tone and prevent dark spots by supporting turnover, and help care for pores by removing built-up debris.
I've only been using Cleansing Milk for about a month now, but my skin has honestly never felt better! Thanks to the beeswax and natural oils it contains, my skin feels moisturized without any greasiness, my complexion looks noticeably brighter than before, and the occasional adult breakout I used to get hasn't shown any sign of coming back. And that lovely green tea scent is just so soothing… I only use the cleanser at night, by the way — in the mornings, I just do a regular face wash. Being gentle, working quickly, and using lukewarm water are all key points to keep in mind. So, whether you're a man with no experience with makeup, or a woman who skips it on days off, why not thoughtfully incorporate cleansing into your existing face-washing routine and take your skin health even further?
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Mental and environmental stress, shifting seasons — for those days when your skin feels thrown off balance: KOTOSHINA draws on the power of organic ingredients to bring out and nurture your natural beauty and strength. We hope this column can offer a little support on days when your skin, or your choice of skincare, feels unsteady. ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ KOTOSHINA Kyoto BAL — Masaya Matsumura
◆ We've paired the "Cleansing Milk GT" featured in this column with "Gommage White GT," known for its exfoliating benefits, and a mini-size "Face Wash Gel GT," in a convenient, great-value set. Get closer to your ideal skin with this "reset and hydrate" combination.
A Must-Read for Men Too! The Surprising Skin Benefits of Cleansing Milk
Did you know that the word "cleansing," as used in Japanese skincare, isn't actually standard English? It's a piece of Japanese-coined English (wasei-eigo) that specifically means "removing makeup." As someone who doesn't wear makeup myself, I always assumed cleansing simply wasn't relevant to me — and, naturally, I'd never used it.But it turns out! KOTOSHINA's "Cleansing Milk" isn't just for removing makeup — using it as part of your everyday skincare routine can bring you noticeably closer to healthy, beautiful skin.
■ How Cleansing Milk Differs from Other Cleansers Compared to oil-based or gel-based cleansers, "Cleansing Milk" has a gentler cleansing power — meaning less irritation and more moisture left behind afterward, making it a great choice for sensitive or dry skin.
■ Cleansing Removes Oil-Based Grime! Beyond makeup, all sorts of oil-based residue builds up on the face — exhaust fumes, oil splashes from cooking, hair wax, moisturizing cream, sunscreen, and more. While "face washing" removes water-based residue like dead skin, sweat, and dust, "cleansing" is what dissolves and washes away this oil-based grime.
■ The Benefits of Cleansing Removing oil-based residue with Cleansing Milk makes it easier for beneficial ingredients to absorb into the skin afterward. It can also help brighten skin tone and prevent dark spots by supporting turnover, and help care for pores by removing built-up debris.
I've only been using Cleansing Milk for about a month now, but my skin has honestly never felt better! Thanks to the beeswax and natural oils it contains, my skin feels moisturized without any greasiness, my complexion looks noticeably brighter than before, and the occasional adult breakout I used to get hasn't shown any sign of coming back. And that lovely green tea scent is just so soothing… I only use the cleanser at night, by the way — in the mornings, I just do a regular face wash. Being gentle, working quickly, and using lukewarm water are all key points to keep in mind. So, whether you're a man with no experience with makeup, or a woman who skips it on days off, why not thoughtfully incorporate cleansing into your existing face-washing routine and take your skin health even further?・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
Mental and environmental stress, shifting seasons — for those days when your skin feels thrown off balance: KOTOSHINA draws on the power of organic ingredients to bring out and nurture your natural beauty and strength. We hope this column can offer a little support on days when your skin, or your choice of skincare, feels unsteady. ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ KOTOSHINA Kyoto BAL — Masaya Matsumura
◆ We've paired the "Cleansing Milk GT" featured in this column with "Gommage White GT," known for its exfoliating benefits, and a mini-size "Face Wash Gel GT," in a convenient, great-value set. Get closer to your ideal skin with this "reset and hydrate" combination.
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[Ended] Face Peeling Set
Contents: ・Cleansing Milk GT, 100mL ・Gommage White GT, 40g ・Face Wash Gel GT, 20g Price: ¥7,216 (tax included) Available at: Online Shop, Kyoto BAL Period: Tuesday, February 1 – Monday, February 28, 2022
